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Home services franchises save their clients time, handle jobs that homeowners lack the skills or physical ability to do themselves, or both. Demand for home services has grown steadily for several years and is expected to continue:
Home services franchises save their clients time, handle jobs that homeowners lack the skills or physical ability to do themselves, or both. Demand for home services has grown steadily for several years and is expected to continue: In 2018, the home services market was valued at $1.65 billion and is growing at nearly 19% a year, according to MBIE. Aging boomers and time-pressed millennials and Gen-Zers, spread thin by their careers and parental duties, will feed that demand.
The home services industry holds strong appeal for entrepreneurs because of recurring revenue and recession resistance, even during the pandemic. As more people worked from home, they wanted to do so in a comfortable, pleasant environment, according to the Auckland Chamber Of Commerce. The Chamber reported in March 2021 that 76% of kiwi homeowners had undertaken at least one home improvement project since the start of the Covid-19 pandemic – and that number has doubtlessly increased since.
Home Services Franchises
The Rite Group provides house washing, gutter cleaning, roof washing, deck and fence cleaning through it Wash Rite brand as well as lawn mowing and garden maintenance through its Lawn Rite brand as well has handyman and repair services through its Handyman Group brand.
The home services sector offers several advantages to franchisees. Many are low-cost to launch, and in most cases, franchisees don’t need work experience within the field of their franchise’s service — they’ll either operate as managers or receive the required training from the franchisor. And of course, franchisees are backed by a tried-and-true system compared to independent start-ups that face trial-and-error challenges. As a bonus, there’s a feel-good aspect to owning a home services business: Customers are grateful to have nagging repairs handled; to enjoy fresh paint or a new kitchen; to be rid of pests, junk and weeds; to enjoy a clean house; and so on. Referrals and repeat business assure a home services franchisee of a thriving customer base.
Complementary Businesses
Home services offer a ton of flexibility and options for growth. These niche services lend themselves well to add-on businesses. Many home services portfolio groups like Hallmark Service Brand, The Rite Group, make it easy for investors to add a second business that complements their first franchise investment and appeals to the same customers.